Feral Dream

Crowdsourcing Advertisements

2008-10-23T17:07:06Z

Crowdsourcing ads can be found on YouTube under "contests." A company puts out a theme and filmmakers make a commercial on spec. Now, Poptent, a startup company, is targeting crowdsource ads by charging companies $25,000 to put up their call for...

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Ads and Programs, Programs and Ads

2008-10-15T16:17:42Z

LA Times has an interesting article, "Ad agency turns plugs into programs." The lines between ads and webisodes are blurring so much that you can't tell which is which anymore. Some sponsors are paying for entire programs without insisting on co...

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How'd they do that?

2008-09-27T16:27:03Z

Great ad. This is worth checking out: Shake it

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Ad sponsors for your film

2008-05-11T16:10:50Z

Check out Storybid. It's an auction house for advertisers to sponsor your film. The ad industry is shifting and they're looking for alternative ways to get their product out there. One of the experiments a lot of companies are doing is associat...

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CBS's Internet strategy

2008-04-17T21:05:57Z

The Washington Post has an interesting article today on Internet ads with respect to videos: CBS's live coverage of NCAA's March Madness. It says that from 2003 to 2005, CBS showed March Madness coverage on the Internet on a subscription basis w...

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