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    <title>Feral Dream</title>
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    <updated>2009-11-01T18:38:10Z</updated> 
    <author>
        <name>Susan Ee</name>
        <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
    </author> 
    <id>tag:vox.com,2006:6p00c22525529e8fdb/tags/marketing/</id> 
    <subtitle>Adventures in storytelling</subtitle>  
    
    <entry>
        <title>World Fantasy Convention</title>   
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        <published>2009-11-01T18:38:10Z</published>
        <updated>2009-11-01T18:38:10Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
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        <p class="enclosed-assets" style="margin-bottom: 10px;">     <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb0123ddcc5bcf860c.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a7.vox.com/6a00c22525529e8fdb0123ddcc5bcf860c-50si" alt="Wfclogo" /></a> 
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    I went to the World Fantasy Convention this week at the Fairmont Hotel in San Jose.  It was my first World Fantasy Convention and I have to say that it ranked as my favorite of the four SF/Fan conventions I&#39;ve attended (2 WorldCons and Wiscon).  ...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="conference" scheme="http://feraldream.vox.com/tags/conference/" label="conference" /> 
    <category term="conventions" scheme="http://feraldream.vox.com/tags/conventions/" label="conventions" /> 
    </entry> 
    
    <entry>
        <title>Photo vs Text</title>   
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        <published>2009-09-28T17:16:07Z</published>
        <updated>2009-09-28T17:16:07Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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         I learned the following things:  JPEG = good for natural shapes like photos. PNG = good for sharp shapes like text. GIF = old format, avoid if possible Photoshop = good for photos, terrible for text Illustrator = good for text and graphics.  Not s...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="graphics" scheme="http://feraldream.vox.com/tags/graphics/" label="graphics" /> 
    <category term="tech" scheme="http://feraldream.vox.com/tags/tech/" label="tech" /> 
    <category term="software" scheme="http://feraldream.vox.com/tags/software/" label="software" /> 
    </entry> 
    
    <entry>
        <title>Tooth Fairy website is live!</title>   
        <link rel="alternate" type="text/html" title="Tooth Fairy website is live!" href="http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="Tooth Fairy website is live!" href="http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Tooth Fairy website is live!" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb0123ddb96dd1860c" />          <id>tag:vox.com,2009-09-21:asset-6a00c22525529e8fdb0123ddb96dd1860c</id>
        <published>2009-09-21T20:50:33Z</published>
        <updated>2009-10-09T16:34:39Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
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         I&#39;ve had a few people ask me about TOOTH FAIRY&#39;s website, so I made one.  It&#39;s a little different from other website designs, though.  Let me know what you think.  www.tooth-fairy-movie.com  Susan Ee www.feraldream.com     <p style="clear:both;"> 
    <a href="http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-atom#comments">Read and post comments</a>   |   
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="website" scheme="http://feraldream.vox.com/tags/website/" label="website" /> 
    </entry> 
    
    <entry>
        <title>Parasites, metallic organs, and VFX.  Oh, my!</title>   
        <link rel="alternate" type="text/html" title="Parasites, metallic organs, and VFX.  Oh, my!" href="http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="Parasites, metallic organs, and VFX.  Oh, my!" href="http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Parasites, metallic organs, and VFX.  Oh, my!" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb01240b5f322e860e" />          <id>tag:vox.com,2009-09-20:asset-6a00c22525529e8fdb01240b5f322e860e</id>
        <published>2009-09-20T01:02:18Z</published>
        <updated>2009-09-20T01:02:18Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
            <![CDATA[
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         Our friend at Zen Films is taking on a very ambitious project.  It involves a game, a web series, a graphic novel, and a movie.  It makes me tired just thinking about all the work he must be doing.  That may be what it takes to market an indie fil...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="games" scheme="http://feraldream.vox.com/tags/games/" label="games" /> 
    <category term="revenue" scheme="http://feraldream.vox.com/tags/revenue/" label="revenue" /> 
    <category term="business plan" scheme="http://feraldream.vox.com/tags/business+plan/" label="business plan" /> 
    <category term="webisode" scheme="http://feraldream.vox.com/tags/webisode/" label="webisode" /> 
    </entry> 
    
    <entry>
        <title>Budgets, Marketing, and Lies</title>   
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        <link rel="service.edit" type="application/atom+xml" title="Budgets, Marketing, and Lies" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb0110181af16f860f" />          <id>tag:vox.com,2009-04-20:asset-6a00c22525529e8fdb0110181af16f860f</id>
        <published>2009-04-20T18:05:56Z</published>
        <updated>2009-04-20T18:05:56Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
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         LA Times reports that a dozen summer movies will top $100 million just for their marketing costs.  It makes you wonder how much it cost to make the movie itself.  Earlier this year, the MPAA, which normally gives the average studio movie budget fo...   <p style="clear:both;"> 
    <a href="http://feraldream.vox.com/library/post/budgets-marketing-and-lies.html?_c=feed-atom#comments">Read and post comments</a>   |   
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="budget" scheme="http://feraldream.vox.com/tags/budget/" label="budget" /> 
    </entry> 
    
    <entry>
        <title>Zombie Cows and Social Media</title>   
        <link rel="alternate" type="text/html" title="Zombie Cows and Social Media" href="http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="Zombie Cows and Social Media" href="http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Zombie Cows and Social Media" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb0110181372af860f" />          <id>tag:vox.com,2009-03-24:asset-6a00c22525529e8fdb0110181372af860f</id>
        <published>2009-03-24T02:41:25Z</published>
        <updated>2009-03-24T02:41:25Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
            <![CDATA[
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         Speaking of Brits, Robert Pratten of Zen Films has an interesting post on social media marketing for indie films. While you&#39;re there, check out his latest animation video, Dairy of the Dead.  It hilarious.  Susan Ee www.feraldream.com     <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    </entry> 
    
    <entry>
        <title>Running Internet Ad Campaigns</title>   
        <link rel="alternate" type="text/html" title="Running Internet Ad Campaigns" href="http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="Running Internet Ad Campaigns" href="http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Running Internet Ad Campaigns" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb011017ae5004860e" />          <id>tag:vox.com,2009-03-04:asset-6a00c22525529e8fdb011017ae5004860e</id>
        <published>2009-03-04T18:30:25Z</published>
        <updated>2009-03-04T18:33:11Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
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         Stanford Continuing Ed is offering a class on Running Profitable Internet Ad Campaigns.  The teacher is the COO of Media Flint, a company that does website development, Internet optimization and Internet advertising.  I looked him up and it turns ...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    </entry> 
    
    <entry>
        <title>Learning...</title>   
        <link rel="alternate" type="text/html" title="Learning..." href="http://feraldream.vox.com/library/post/learning.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="Learning..." href="http://feraldream.vox.com/library/post/learning.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Learning..." href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb0109811ffc1e000c" />   
        <link rel="enclosure" href="http://a0.vox.com/download/6a00c22525529e8fdb0109d0ff9828000f-flv.flv" type="video/x-flv" length="281045" />          <id>tag:vox.com,2009-01-19:asset-6a00c22525529e8fdb0109811ffc1e000c</id>
        <published>2009-01-19T20:36:52Z</published>
        <updated>2009-01-26T16:35:19Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
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        <p class="enclosed-assets" style="margin-bottom: 10px;">     <a href="http://feraldream.vox.com/library/video/6a00c22525529e8fdb0109d0ff9828000f.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a0.vox.com/6a00c22525529e8fdb0109d0ff9828000f-50si" alt="3D Water" /></a> 
    <br style="clear:both;" />
</p>
    Here&#39;s my 3D water, take 2...  Turned out I was doing more than I had to.  Cinema 4D defaults to gravity and some kind of &quot;natural&quot; motion anyway.  I realized this through trial and error after trying out some various motions.  So in the end, I j...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="trailer" scheme="http://feraldream.vox.com/tags/trailer/" label="trailer" /> 
    <category term="novel" scheme="http://feraldream.vox.com/tags/novel/" label="novel" /> 
    <category term="3d" scheme="http://feraldream.vox.com/tags/3d/" label="3d" /> 
    </entry> 
    
    <entry>
        <title>My first C4D animation!</title>   
        <link rel="alternate" type="text/html" title="My first C4D animation!" href="http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-atom" />  
        <link rel="service.post" type="application/atom+xml" title="My first C4D animation!" href="http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-atom#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="My first C4D animation!" href="http://www.vox.com/atom/svc=post/asset_id=6a00c22525529e8fdb0109d0fed3e0000f" />   
        <link rel="enclosure" href="http://a5.vox.com/download/6a00c22525529e8fdb0109811f3405000c-flv.flv" type="video/x-flv" length="320407" />              <id>tag:vox.com,2009-01-16:asset-6a00c22525529e8fdb0109d0fed3e0000f</id>
        <published>2009-01-16T19:44:18Z</published>
        <updated>2009-01-16T19:53:19Z</updated>
    
        <author>
            <name>Susan Ee</name>
            <uri>http://feraldream.vox.com/?_c=feed-atom</uri>
        </author>
    
        
        <content type="html" xml:base="http://feraldream.vox.com/?_c=feed-atom">
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        <p class="enclosed-assets" style="margin-bottom: 10px;">     <a href="http://feraldream.vox.com/library/video/6a00c22525529e8fdb0109811f3405000c.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a5.vox.com/6a00c22525529e8fdb0109811f3405000c-50si" alt="3D Water" /></a>     <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb010980ca11b3000b.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a3.vox.com/6a00c22525529e8fdb010980ca11b3000b-50si" alt="G w wrong perspective" /></a>     <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb0109d0fed1fb000f.html?_c=feed-atom" style="float:left; margin-right:6px;"><img src="http://a3.vox.com/6a00c22525529e8fdb0109d0fed1fb000f-50si" alt="G on Cliff" /></a> 
    <br style="clear:both;" />
</p>
    So here&#39;s my first Cinema 4D model and animation:  water!  I could have bought 3D water but instead, I chose to learn C4D by trying to make it.  The reason why I needed water was that I had a scene in my novel trailer (WAR GAMES) where one of my ...   <p style="clear:both;"> 
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        </content> 
    <category term="marketing" scheme="http://feraldream.vox.com/tags/marketing/" label="marketing" /> 
    <category term="trailer" scheme="http://feraldream.vox.com/tags/trailer/" label="trailer" /> 
    <category term="novel" scheme="http://feraldream.vox.com/tags/novel/" label="novel" /> 
    <category term="animation" scheme="http://feraldream.vox.com/tags/animation/" label="animation" /> 
    <category term="3d" scheme="http://feraldream.vox.com/tags/3d/" label="3d" /> 
    <category term="war games" scheme="http://feraldream.vox.com/tags/war+games/" label="war games" /> 
    </entry> 
    
    <entry>
        <title>Hollywood&#39;s Marketing Machine</title>   
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        <published>2009-01-06T20:10:35Z</published>
        <updated>2009-01-06T20:16:26Z</updated>
    
        <author>
            <name>Susan Ee</name>
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        </author>
    
        
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         The Wall Street Journal reports that independent labels at the major studios spent an average of $25.7 million marketing a film last year, up 44% from 2006 and more than double what was spent in 2002. That has far outpaced the 44% growth in produc...   <p style="clear:both;"> 
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