http://feraldream.vox.com/library/posts/tags/marketing/page/1/ Adventures in storytelling en Vox Sun, 01 Nov 2009 10:38:10 -0800 Copyright 2009 http://blogs.law.harvard.edu/tech/rss marketing http://feraldream.vox.com/library/post/world-fantasy-convention.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/world-fantasy-convention.html?_c=feed-rss http://feraldream.vox.com/library/post/world-fantasy-convention.html?_c=feed-rss Sun, 01 Nov 2009 10:38:10 -0800 <p class="enclosed-assets" style="margin-bottom: 10px;"> <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb0123ddcc5bcf860c.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a7.vox.com/6a00c22525529e8fdb0123ddcc5bcf860c-50si" alt="Wfclogo" /></a> <br style="clear:both;" /> </p> I went to the World Fantasy Convention this week at the Fairmont Hotel in San Jose. It was my first World Fantasy Convention and I have to say that it ranked as my favorite of the four SF/Fan conventions I've attended (2 WorldCons and Wiscon). ... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/world-fantasy-convention.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb01240b72b486860e?_c=feed-rss">Send to a friend</a> </p> marketing conference conventions http://feraldream.vox.com/library/post/photo-vs-text.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/photo-vs-text.html?_c=feed-rss http://feraldream.vox.com/library/post/photo-vs-text.html?_c=feed-rss Mon, 28 Sep 2009 10:16:07 -0700 I learned the following things: JPEG = good for natural shapes like photos. PNG = good for sharp shapes like text. GIF = old format, avoid if possible Photoshop = good for photos, terrible for text Illustrator = good for text and graphics. Not s... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/photo-vs-text.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0123f1657299860f?_c=feed-rss">Send to a friend</a> </p> marketing graphics tech software http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-rss http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-rss Mon, 21 Sep 2009 13:50:33 -0700 I've had a few people ask me about TOOTH FAIRY's website, so I made one. It's a little different from other website designs, though. Let me know what you think. www.tooth-fairy-movie.com Susan Ee www.feraldream.com <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/tooth-fairy-website-is-live.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0123ddb96dd1860c?_c=feed-rss">Send to a friend</a> </p> marketing website http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-rss http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-rss Sat, 19 Sep 2009 18:02:18 -0700 Our friend at Zen Films is taking on a very ambitious project. It involves a game, a web series, a graphic novel, and a movie. It makes me tired just thinking about all the work he must be doing. That may be what it takes to market an indie fil... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/parasites-metallic-organs-and-vfx-oh-my.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb01240b5f322e860e?_c=feed-rss">Send to a friend</a> </p> marketing games revenue business plan webisode http://feraldream.vox.com/library/post/budgets-marketing-and-lies.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/budgets-marketing-and-lies.html?_c=feed-rss http://feraldream.vox.com/library/post/budgets-marketing-and-lies.html?_c=feed-rss Mon, 20 Apr 2009 11:05:56 -0700 LA Times reports that a dozen summer movies will top $100 million just for their marketing costs. It makes you wonder how much it cost to make the movie itself. Earlier this year, the MPAA, which normally gives the average studio movie budget fo... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/budgets-marketing-and-lies.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0110181af16f860f?_c=feed-rss">Send to a friend</a> </p> marketing budget http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-rss http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-rss Mon, 23 Mar 2009 19:41:25 -0700 Speaking of Brits, Robert Pratten of Zen Films has an interesting post on social media marketing for indie films. While you're there, check out his latest animation video, Dairy of the Dead. It hilarious. Susan Ee www.feraldream.com <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/zombie-cows-and-social-media.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0110181372af860f?_c=feed-rss">Send to a friend</a> </p> marketing http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-rss http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-rss Wed, 04 Mar 2009 10:30:25 -0800 Stanford Continuing Ed is offering a class on Running Profitable Internet Ad Campaigns. The teacher is the COO of Media Flint, a company that does website development, Internet optimization and Internet advertising. I looked him up and it turns ... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/running-internet-ad-campaigns.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb011017ae5004860e?_c=feed-rss">Send to a friend</a> </p> marketing http://feraldream.vox.com/library/post/learning.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/learning.html?_c=feed-rss http://feraldream.vox.com/library/post/learning.html?_c=feed-rss Mon, 19 Jan 2009 12:36:52 -0800 <p class="enclosed-assets" style="margin-bottom: 10px;"> <a href="http://feraldream.vox.com/library/video/6a00c22525529e8fdb0109d0ff9828000f.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a0.vox.com/6a00c22525529e8fdb0109d0ff9828000f-50si" alt="3D Water" /></a> <br style="clear:both;" /> </p> Here's my 3D water, take 2... Turned out I was doing more than I had to. Cinema 4D defaults to gravity and some kind of "natural" motion anyway. I realized this through trial and error after trying out some various motions. So in the end, I j... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/learning.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0109811ffc1e000c?_c=feed-rss">Send to a friend</a> </p> marketing trailer novel 3d http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-rss http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-rss Fri, 16 Jan 2009 11:44:18 -0800 <p class="enclosed-assets" style="margin-bottom: 10px;"> <a href="http://feraldream.vox.com/library/video/6a00c22525529e8fdb0109811f3405000c.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a5.vox.com/6a00c22525529e8fdb0109811f3405000c-50si" alt="3D Water" /></a> <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb010980ca11b3000b.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a3.vox.com/6a00c22525529e8fdb010980ca11b3000b-50si" alt="G w wrong perspective" /></a> <a href="http://feraldream.vox.com/library/photo/6a00c22525529e8fdb0109d0fed1fb000f.html?_c=feed-rss" style="float:left; margin-right:6px;"><img src="http://a3.vox.com/6a00c22525529e8fdb0109d0fed1fb000f-50si" alt="G on Cliff" /></a> <br style="clear:both;" /> </p> So here's my first Cinema 4D model and animation: water! I could have bought 3D water but instead, I chose to learn C4D by trying to make it. The reason why I needed water was that I had a scene in my novel trailer (WAR GAMES) where one of my ... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/my-first-c4d-animation.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb0109d0fed3e0000f?_c=feed-rss">Send to a friend</a> </p> marketing trailer novel animation 3d war games http://feraldream.vox.com/library/post/hollywoods-marketing-machine.html?_c=feed-rss nobody@vox.com(Susan Ee) http://feraldream.vox.com/library/post/hollywoods-marketing-machine.html?_c=feed-rss http://feraldream.vox.com/library/post/hollywoods-marketing-machine.html?_c=feed-rss Tue, 06 Jan 2009 12:10:35 -0800 The Wall Street Journal reports that independent labels at the major studios spent an average of $25.7 million marketing a film last year, up 44% from 2006 and more than double what was spent in 2002. That has far outpaced the 44% growth in produc... <p style="clear:both;"> <a href="http://feraldream.vox.com/library/post/hollywoods-marketing-machine.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00c22525529e8fdb010980c6ed0f000b?_c=feed-rss">Send to a friend</a> </p> marketing