2 posts tagged “revenue”
Our friend at Zen Films is taking on a very ambitious project. It involves a game, a web series, a graphic novel, and a movie. It makes me tired just thinking about all the work he must be doing. That may be what it takes to market an indie film these days. Major kudos to Robert Pratten for trying to kick off the shackles of the currently broken revenue strategy for indie films, and embracing the here and now.
Plus he gets kudos for a storyline with parasites. And metallic organs. And no doubt, cool visual effects...
Susan Ee
www.feraldream.com
The Washington Post has an interesting article today on Internet ads with respect to videos: CBS's live coverage of NCAA's March Madness. It says that from 2003 to 2005, CBS showed March Madness coverage on the Internet on a subscription basis with prices ranging from $10-$20 for the whole tournament. In 2006, they showed it for free but required viewers to register. They got 1.3 million registered viewers and $4M in ads. This year, CBS dropped the registration requirement and made it available from its online rival ESPN.com and other websites. They got over 4.7 million viewers and $23M in ads.
Very interesting. It's still hard for me to sometimes wrap my head around this give-it-away-for-free-and-make-more-money concept.
Susan Ee
